Loudon Motors Ford's Weekly Local Business Highlight

This week, we are highlighting a business that had been in our neighborhood for 80 years! General Color, located in Minerva, is a company that produces high-quality plastic colorants, additive packages and compounding for many different industries. They pride themselves on their superb product, as well as their dedication to workplace safety.


When you are going about your day, you don’t realize that you have probably used one of their products, as they produce items for the automotive, appliance, electronic, medical, toy, consumer product, outdoor furniture, housewares, packaging and closures, recreational, and proprietary/OEM markets. The way General Color maintains such smooth business is their dedication to having customer service that resembles a small company, but producing on a scale of an extremely large company. They are able to get orders our faster than anyone, as they are able to fill and large order, across many industries, in one day!


General color’s phenomenal, hardworking staff mixed with their state of art equipment and a caring mindset is what sets them apart from others in their industry. Their goal, for 80 years, has been to make their employees feel like family and create the highest quality products they can. If you take a look at their website, you will immediately see how important those two things are. In almost every description of their business, you can find a quote that embodies this way of thinking, such as this one: “ While the General Color facility has a capacity of 44 million pounds a year, we never lose sight of the fact that highly-qualified people are just as important as state-of-the-art equipment in making superior products. So don’t be surprised if your General Color representative has been with us longer than some of our competitors have been in business!”


We are very proud to call General Color one of our neighbors, as their mindset is something all businesses should strive for.


Categories: Community Events
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